BLIMBINGSARI – Strategi perluasan pasar Produk Usaha Mikro Kecil dan Menengah (UMKM) Kaligung Village, Blimbingsari District is starting to be developed by the local village government. After successfully flooding the Bali Island market, Now it's Banyuwangi's turn to be controlled.
Head of Kaligung Village, Aripin explained, Banyuwangi's tourism progress automatically opens up new markets. So far, craftsmen have only served orders from art shops in Bali and other areas, then gradually the scheme will be developed into direct marketing.
“Potensi UMKM di desa kami sangat luar biasa. There are thousands of people who are involved in this field, starting from craftsmen, seamstress, supplier, and art shop owner,” ujar Aripin saat membuka pameran Produk UMKM Desa Kaligung di lapangan setempat, Wednesday night (20/12).
To start the plan, The village government will initiate the establishment of an art shop around Pondok Gontor V in Pekiwen Hamlet. Islamic boarding schools that have more than 1500 The Islamic boarding school was deemed appropriate to use as an area for promotion and marketing of Kaligung Village MSME products.
“Santri berasal dari luar daerah dan dari kalangan keluarga menengah keatas. For example, hundreds of homestay rooms around the cottage are always full every week,” jelas Sekteraris Desa Kaligung, Zainulloh.
Certain, continued Zainulloh, They don't need to go far to shop for souvenirs elsewhere if there is an art shop around the cottage. “Untuk pemasaran ditempat lain, We will coordinate with the UM Diskop so that MSME actors are accommodated,"he said.
Meanwhile, Blimbingsari Subdistrict Head through the Head of Government and Trantib Section, Khoirul Anam appreciated the exhibition which was attended by approx 25 local MSME actors.
“Ada produk kaus, snake skin bag, tas monte, sandal, and dozens of other products that we often see in Bali are Kaligung products. Some have even started to penetrate the European and American markets,” pungkas Anam.(radar)