BLIMBINGSARI – Market expansion strategy for Micro, Small and Medium Enterprise Products (UMKM) Kaligung Village, Blimbingsari District is starting to be developed by the local village government. After successfully flooding the Bali Island market, Now it's Banyuwangi's turn to be controlled.
Head of Kaligung Village, Aripin explained, Banyuwangi's tourism progress automatically opens up new markets. So far, craftsmen have only served orders from art shops in Bali and other areas, then gradually the scheme will be developed into direct marketing.
“The potential for MSMEs in our village is extraordinary. There are thousands of people who are involved in this field, starting from craftsmen, seamstress, supplier, and art shop owner,” said Aripin when opening the Kaligung Village MSME Products exhibition in the local field, Wednesday night (20/12).
To start the plan, The village government will initiate the establishment of an art shop around Pondok Gontor V in Pekiwen Hamlet. Islamic boarding schools that have more than 1500 The Islamic boarding school was deemed appropriate to use as an area for promotion and marketing of Kaligung Village MSME products.
“Santri come from outside the region and from upper middle class families. For example, hundreds of homestay rooms around the cottage are always full every week,” explained the Kaligung Village Secretary, Zainulloh.
Certain, continued Zainulloh, They don't need to go far to shop for souvenirs elsewhere if there is an art shop around the cottage. “For marketing elsewhere, We will coordinate with the UM Diskop so that MSME actors are accommodated,” he said.
Meanwhile, Blimbingsari Subdistrict Head through the Head of Government and Trantib Section, Khoirul Anam appreciated the exhibition which was attended by approx 25 local MSME actors.
“There are t-shirt products, snake skin bag, tas monte, sandal, and dozens of other products that we often see in Bali are Kaligung products. Some have even started to penetrate the European and American markets,” concluded Anam.(radar)
