BANYUWANGI – Banyuwangi received another award in the tourism sector. This time, the district nicknamed The Sunrise of Java won the Best Experiential in Marketing award from Jakarta Marketing Magazine. The award was handed over to Banyuwangi Regent Abdullah Azwar Anas in Jakarta, Wednesday night (21/9).
Chief Editor of Marketing Magazine, PJ Rahmat Susanta says, The Marketing Award awards commercial companies and government institutions for their success in implementing the best marketing strategies to achieve long-term excellence.
Bannyuwangi is one of the areas considered successful in implementing marketing strategies, especially in the tourism sector, like a corporation. “The Banyuwangi Regency Government is able to create tourism potential to become a favorite tourist destination for local and foreign tourists.
Through clear positioning, namely adventure and experience, supported by intensive promotions, Banyuwangi also shines as a world tourist destination,” explained Rahmat. Selection of Banyuwangi as winner of the Marketing Award, continued Rahmat, carried out through three stages of assessment.
Namely the selection of nominations, selection stage and judging stage involving practitioners, consultants to leading Indonesian academics in the field of marketing. “The Marketing Editorial Board determined several companies that were worthy of receiving marketing awards from the results of observations, existing coverage and publications. Banyuwangi is the only government institution that we included in the assessment alongside corporations.” Rahmat's light.
The marketing award jury team is chaired by the Director of the Master of Management at the University of Indonesia and its members are Doctors, Professor and senior lecturer from the Master of Management school (MM) famous. Like the Bogor Agricultural Institute, Honorable Commitment, also Google Indonesia Inc.
One of the judges, Arief Daryanto, from MM IPB said. Banyuwangi can be used as an example of how regional government can look for opportunities from its potential and then determine strategies to develop all the resources it has..
“In our view, Banyuwangi is actively innovating, and has implemented a digital marketing strategy. If this is done consistently, I'm sure Banyuwangi will soon be on the tourist map of the world," Arief explained convincingly. Regent Anas said, This award feels special because Banyuwangi is compared with a national corporation.
According to Anas, This award indirectly shows the performance of the Banyuwangi government like a company. “Our steps in developing Banyuwangi are considered appropriate. How do we define Banyuwangi, look for existing potential and opportunities, and how we market the potential in tourism. According to them, it is like a company,” clear.
There are eight categories in the marketing award. Apart from Banyuwangi, a number of leading national companies also received this award. Call it the first multipurpose sharia electronic money service in Indonesia, true money, Tokopedia. D'cost and Gojek.
“However, only two winners were given the opportunity to present their marketing strategies. Namely Banyuwangi and true money. Because these two winners are considered creative in marketing their products,” clear Anas. (radar)
