AFTER being called as the first winner for the product and package category at the closing date of BIYEC 9 last December, this mother of two was surprised when the master of Ceremony (MC) calling his name to come back on stage. Endang hurriedly walked to the stage to receive the first place award in the business plan category. Shocked, don't believe, and touched. That's all Endang had in mind.
According to the host's instructions, Endang came forward to be side by side with two other champions to receive talent awards from the Head of the Mining Industry and Trade Office, Harry Cahyo Pumomo, That night, Endang brought home two placards for two categories. For product and package categories, he and his team get a prize of Rp 3.500.000. As for the individual business plan category, Endang earns Rp. 8.000.000. Jawa Pos Radar Banyuwangi yesterday interviewed Endang. Accompanied by her husband and two children, Endang admitted that she was pessimistic.
He admitted that he was very grateful for the luck he got on the closing night of BlYEC. For him, this is an award from God for his hard work while making products so far. Originally. Endang was pessimistic during the competition. Because, one of the requirements of the ulama in the competition, namely the lost business proposal. He thought about giving up when he wanted to present in front of the jury without submitting a proposal.
But luckily his proposal was found in his car. Then he immediately drove his vehicle to the Disprindagtam . building. In the presentation session, a number of judges tasted their products. Feeling interested, the jury ordered 10 bottle of homemade areca juice. Before leaving the place, Endang was reminded by the jury not to get a big head because the jury ordered the product. "Don't GR first, okay?, you don't necessarily win,” said Endang imitating the words of one of the judges who judged him at that time. Female graduate of Diploma one School of Business. Unfortunately, I was discouraged to get such a speech by the jury.
“Yah, even so, I still hope to win, I don't know how many winners.” added. To be known, Endang includes her own products, namely juzz-e pinang to be contested in the business plan contest and product and package selling a type of juice made using betel nut raw materials with added sugar, milk, and other spices. The idea to make betel nut juice appeared three years ago. Back from Padang. year 2008, Endang Iseng makes a nutritious herbal drink, but still has a good taste.
Unexpected, after a few tries, be betel nut juice with a delicious taste. Her husband who works in pharmacy also supports her by monitoring the dosage of the composition used by his wife to make the betel nut juice. After the juice is done, Endang has no thoughts of marketing her products. “Time to make it. the intention is to be consumed alone, At that time, I focused on making kastangel and nastar cakes to be used as souvenirs for the typical city of Tile.” said this veiled woman.’
However. the complaints that came from his close friends reminded Endang of the benefits of areca nut juice that he had made. 'Many complain about problems in femininity, anemia, worms, etc,” said Endang. Areca nut juice has properties to increase the levels of platelets in the blood, mcnyetnbuhkan swelling. worms, menem buhkan whiteness for women. increase stamina and even lose weight. “I distribute to the right of those in need, Thank God after a few times of consuming. the problems they complain about are gradually decreasing,” added Endang.
You could say as long as he has been doing his product testimonials to his friends for two years. “I give free for two years, I also haven't thought about producing more. only do it if someone asks,” clearly Endang. However, for the past two years, the demand for areca nut juice is increasing compared to the kastangel and nastar cake business. Finally, in decided to put aside her chestnut and nastar business and prioritize areca nut juice. Beginning to market their products, he left it at one of the well-known shops in tile.
I felt inferior because the packaging of the areca juice at that time was very simple in the form of ice mambo. Endang's business journey has never been separated from her husband's support. Once upon a time, his friend suggested to stop producing areca juice. His friend thought that the juice was very dangerous and could cause people to die. again the support from her husband never stops. painstakingly, Endang and her husband went back to study the benefits of the betel nut juice she made.
“Incidentally husband is a pharmacist. he guided me to determine the dosage for each composition and the properties of the areca nut itself,” said Endang. Juss-e areca nut Endang products are selling well in messages, friends- his friend. A day, he can produce 200 botol juss- e areca nut with size 330 ml and 10 pack juss-e betel nut in powder form. To run your business, Endang still handles alone, The homemade juice is starting to be loved by the people of Banyuwangi and outside the city.
Even said Endang. The product is sold in Hong Kong. “My friend in Hong Kong consumes betel nut juice in winter, it turns out that areca nut juice can be efficacious to warm the body, Endang light. It tells, Initially, he often posted his product on Facebook or other social media. Once posted, his friends who are outside the good city of Surabaya. Yogyakarta, Jakarta Nabire and Timika started asking Endang to send them. Kin Endang and her husband are busy taking care of the Home Industry Food Permit (PIRT) at the Department of Health.
“Insyaallah, a week later, his permission has been issued, said Endang. His party is also currently conducting product laboratory tests at the Disperindagtam. The plan, the money he gets from winning the contest at BI-YEC will be used to add production machines at his house. in the future. Endang hopes that the product juss-e areca nut can be used as souvenirs typical of Banyuwangi. “Banyuwangi is also a betel nut producer, why not maximize this potential to become one of Banyuwangi's icons,” he concluded. (radar)
